VH1 Unveils New Logo

VH1 has unveiled a new logo that they claim has finally caught up with “who they’ve always been.” In an effort to rebrand themselves as a network that has gone far beyond showcasing music videos, the new logo incorporates a plus sign to represent how VH1 has become the “ultimate mashup of music, pop culture, and nostalgia.” This also

To help explain the plus sign further, VH1 has enlisted the help of a robot:

The plus sign is going to be an integral part of their identity going forward, as you can tell from their new website design, as well as some show teasers they’ve released on twitter:

Overall I’d say this is a pretty successful logo redesign. With the new logo, they’ve addressed the fact that they are no longer the network devoted purely to “video hits,” and have positioned themselves as a network that’s always evolving into something more.